If your website sells products or services to customers from several countries, you probably want to reach each segment of your target audience well enough. That is possible only if your website is optimized for those countries and convenient to use in different languages. It should also have a clear structure so that search engines understand it and get the right content in front of the right people.
Since international SEO involves thorough optimization of your website from navigation to content, it’s where many businesses need a hand. In this post, you’ll learn how to open up your business to foreign markets by implementing a solid international SEO strategy and what international SEO services we provide.
International SEO is making your website visible in the countries that you target by localizing your content and optimizing it for search engines.
70% of the world’s population don’t speak English. If you (are going to) do online business in foreign countries, international SEO will help you to make your multi regional website accessible for people there.
International SEO enables you to run a multilingual website successfully, grow organic traffic to the translated versions of your site, win the local competition in search, and reach new customers from your target locations.
The following is a summary of our international SEO services provided to help you branch into your target foreign countries as you grow your business.
When doing international SEO, there are two core tasks: to organize the multilingual content on your website and to indicate your website’s target market to the search engines. So first, your website gets audited and set up from the technical standpoint:
57% of web traffic comes from mobile devices (smartphones and tablets). For some mentalities, mobile devices are a significant channel for accessing the internet: for example, in China, 97% of all internet users use their mobile devices to go online. So no international SEO strategy can be done without optimizing for mobile.
A mobile-friendly website has:
To rank high in the local SERPs, each web page of your international content should be high-quality and optimized.
International on-page SEO involves:
All that helps to improve overall indexing of your localized website, as well as individual indexing and rankings of each webpage.
International Site Structure
Depending on your international goals, your domain, subdomains, and URLs need to be configured to reflect that.
International website structure can be of different forms. You can get a country code top-level domain (for example, yourwebsite.au if you want to target Australia), a subdomain (au.yourwebsite.com), or subfolder (yourwebsite.com/au).
As a part of adjusting your international site structure, we audit, fix, and build appropriate website anatomy that will smoothly function in the target languages and geolocations. It includes:
Research of Competitors
Competitor analysis on the local level is crucial for developing your own international SEO strategy. Knowing what your competitors are up to gives you answers on what you should (and shouldn’t) be doing.
When analyzing your competition, we look into the following:
With that information in place, it’s much easier to build up a successful SEO strategy for your business.
Consulting on Choosing a Hosting Provider
There are hundreds of companies offering web hosting out there. Choosing the one for your website can be tricky because many of them provide the same services for approximately the same money.
The location of your hosting server is an essential factor: it affects your website load speed, and so, it affects your SEO. Choosing the hosting server location is easy for a website that is optimized only for one country. If you’re building international presence, we can help you find a hosting provider that will make your website easily accessible in each target geo location.
However, Google and other search engines can’t rely on the hosting server location alone to define the relevant audience for your website. With our help, it’s also possible to indicate your intended geolocation in Webmaster Tools.
Google is the leader in search engine market globally, but in certain countries (like China, Russia, or South Korea) local search engines can dominate the market.
If you target Eastern European countries, we can optimize your website for Yandex, a popular Russian search engine, in addition to Google.
Our SEO agency promotes various projects all over the world. The final cost of SEO promotion for the website depends on the competition in your niche and geography of your project.