As an ecommerce website owner, you want to generate free traffic to your online store. Search engine optimization (SEO) is one of the most reliable and effective ways to achieve that.
In the process of ecommerce SEO promotion, you improve your online store in every way to comply with the requirements of search engines: your website works faster, it has relevant content, gains more trust of search engines and gets more backlinks, thereby getting internet-famous.
The main results of this work are:
SEO involves a system of strategies, techniques, and tactics to help Google and other search engines discover your website and show it in the top of the search results for relevant queries. It’s also about making your links and search snippets compelling to the user.
Online store optimization takes several steps:
Every ecommerce SEO service starts with analyzing the current condition of your website. An SEO audit is conducted to evaluate how well your website ranks in the search for target keywords. A technical audit is performed to make sure your ecommerce store works smoothly, fast, and displays correctly, and no errors and issues stand in your way to the top of search results.
Many potential problems can be ruining your rankings right now. The most common are:
Keyword research is crucial for ecommerce. To get in front of your target audience, you should know the exact words and phrases that your potential customers use to find your products in search. So, there are five types of keywords your store should be ranking for:
During page-by-page search engine optimization of an online store, we first improve the home page and those with the highest conversion rates, then category pages, subcategories, product pages, and service pages: the About Us page, shipping page, and others.
Optimization of category pages, subcategories, and product pages increases both traffic and conversion. Online store categories often happen to be the main landing pages for visitors from search. Product pages serve as the source of product info and the basis for making the final purchase decision. Therefore, working on them is extremely important.
Thoroughly created product pages with unique texts that are rich in relevant keywords are a must if you want to win the competition in search.
We are fans of the Pareto principle: first, we find your most perspective pages, then we restructure them from scratch to maximize search engine traffic and conversions.
It’s important to optimize product pictures for search too. People search by images on Google, so it’s yet another way to discover your website. Also, the regular search results page has a block with images when Google assumes that the user is looking for pictures.
Descriptive alt texts added to each image on your website help search systems see the content of your images. Effective alt texts include keywords and are relevant to your target audience.
Every modern online store has product filters that customers can use to find the products they need quickly. If optimized correctly, product filters can expand your reach and attract more traffic from search engines.
A 404 error page is what users see when they've clicked on a broken link or a store page that no longer exists. You don’t want their shopping experience to end there, right? In order to keep the customer, your 404 page should provide the way to continue shopping or return to the homepage rather than simply inform about an error.
Local SEO helps to optimize your ecommerce website to rank better for a local audience. If your store has a brick-and-mortar location, local SEO is a must. It involves listing your website on Google My Business and other local listings, adding geo-specific keywords (for example, “buy jeans in Cheshire”), collecting reviews from local customers and more.
The more links on the web lead to your site, the higher Google ranks it. So, acquiring links from other websites to yours has to be an ongoing process. Not only should you have a good volume of links pointing to your store pages, their quality matters too (ideally, you should acquire backlinks from credible domains.) That makes link building the hardest but still very effective part of any website’s SEO.
For years of experience in SEO, we’ve optimized many websites built on different web platforms and site builders, or even custom developed from scratch. So whether your online store is created on a basic template or has hundreds of highly customized pages, we know how to optimize it for the search.
Our ecommerce SEO agency promotes various e-commerce projects all over the world.
Web development and copywriting are included in the offer. The final cost of SEO promotion for an ecommerce website depends on the competition in your niche and geography of your project.