Google has introduced enhanced advertising solutions to help marketers get ready for the holiday season. These improvements simplify managing click-to-message ads:
The company has also claimed they are revamping their click-to-message ads analytics to introduce new ways to measure their performance.
A new element in the analytics is message conversions. It allows to set up the minimal user activity that is considered a conversion. If, on average, you customers interact with you three times before making a purchase, then you can define three exchanges to be your conversion threshold.