In a recent Google Webmaster Central hangout, Google’s representative John Mueller confirmed that that excellent content is a must for high rankings.
A site owner asked how he could improve their site’s rankings and added that the site didn’t have any issues in Google SEO tools. John said that a website couldn’t rank high without great content even if it’s well-optimized on the technical side.
According to Mueller, sometimes if you focus on optimizing your website for search engines, it’s easy to get distracted from its core purpose. A technically flawless site is not everything. The content has to be helpful and relevant to its users.
While fixing technical errors is crucial for a website’s SEO, Mueller’s advice is to keep thinking about the problems and issues of your users and their potential questions. Those questions should be answered in your content.
John Mueller also reminded that everyone could ask for feedback and help of other site owners and SEO experts on Webmaster Forum and advised to listen up to that feedback.