Google Updates PageSpeed Insights Again: New Design, New Recommendations

Google keeps improving its tool for evaluating site load speed PageSpeed Insights:

• Previously, the load speed was measured based on the level of implementation of speed optimization techniques;
• Today, the site speed is evaluated with the help of load imitation provided by the Lighthouse tool.

By default, PageSpeed Insights displays a tab with a performance analysis for mobile devices. You can switch to the results for desktop if you want.

A screenshot of the load speed test results for google.com for mobile devices

SEO–expert commentary:

«It’s crucial to track your site load speed because it’s one of Google’s ranking factors. The new interface has more insights about the load speed of different parts and elements of a web page. It’s important to remember that your website must load fast both on desktop and mobile if you want to rank high in search engines».

Technologist SEO-expert of the SEO.RU Company
Konstantin Abdullin