Google Is Testing Bold URLs in Search Snippets

November 13, 2018 Estimated reading time: 1 minute

Google is running a test on URls and breadcrumbs written in bold in its search snippets.

Here’s how it looks on mobile devices:

Google highlights URLs in bold words-1

This is the desktop version:

Google highlights URLs in bold words-2

Normally, Google highlights in bold words from the search query, not URLs. It remains unclear why the company has decided to highlight this element.

We shall recall that in October, Google experimented with multifaceted featured snippets on desktop.

Google Is Testing Bold URLs in Search Snippets
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