Google Ads Launches the Policy Manager

March 22, 2019 Estimated reading time: 1 minute

Google Ads Help published the message about the launch of a new tool – Policy manager. The main function of it is to track the restrictions imposed on advertising campaigns, keywords and extensions within the account.

Google Ads launches new tool called the policy manager -1

Image source: support.google.com

Due to Policy manager, advertisers will get an explanation why their ads are disapproved:

Google Ads launches new tool called the policy manager - 2

Image source: support.google.com

In some cases, these violations can be detected and corrected before the ad campaigns are launched - Google will send a notification and the advertiser will fix all the problems.

If the advertisers do not agree with the conclusion of Google Ads, they can dispute the decision:

Google Ads launches new tool called the policy manager - 3