Users of Google My Business now can create a short name for their Business Profiles, so that customers could easily find them. Short names may include company’s brand, location (like your city or neighborhood) or business description.
Ben Fisher, a GMB expert, was the first to notice innovations:
Detailed information on how to create, delete, or change the short name of the company is posted in Google My business Help.
Short names are available only to verified business. The new feature is launched to represent the company's name and open the access to the business profile and reviews for its potential customers.