SEO tools help SEO specialists to do the job faster and deliver more quality results. So these tools make life easier for both the SEO specialist and the client.
Our technical experts have picked some of the best SEO software tools for making websites more helpful for visitors and more optimized for search engines. We’ve tested many free and paid SEO tools to share the best of them with you. The list features tools that we use ourselves.
Cost: free
Purpose: Website Crawling
Broken links on your website affect your rankings. This free and convenient tool scans your website for broken links and builds an HTML report that you can access to check the link status.
Cost: $14/mo, free 14-day trial
Purpose: SEO Crawler
The tool crawls every page your website to audit its technical side: defines server status codes, rel=«canonical» attributes, finds duplicate meta tags, counts the number of internal pages and H1 headings.
Cost: Free and Premium Plans ($149/year)
Purpose: Website Audit
This software also works for page-by-page website audit. Use it to scan your website for technical issues, H1-H2 headings, their length, and much more. This one is more advanced than Netpeak Spider. We at SEO.RUN use it as the main SEO tool. The free version has limited functionality: you can scan a website with up to 500 pages, and you can’t export your reports.
Cost: Free version, $99/mo for Pro Plan
Purpose: Keyword and Competitor Research
SEMRush is a trendy keyword tool among marketers, as it works for both experts and beginners. It can analyze your domain versus a competitor one to discover more target keywords and other SEO opportunities. You can also get in-depth analytics for your content.
Cost: $99/mo for Lite Plan
Purpose: Research and Analysis
Purpose: Ahrefs is a SEMRush alternative for competitor analysis. Perform keyword and backlink research, analyze content, and track your rankings against competitors. The Ahrefs service has data for 240 million keywords in the US and works for over a hundred other countries.
Cost: $19/mo for Plan A
Purpose: Content Marketing, SEO & PPC
A more affordable yet powerful alternative to the tools above. The so-called all-in-one SEO platform works for keyword research, competitor analysis, rank tracking, and more. As a nice benefit, the tool shows search suggestions and questions that you can use to craft content.
Tools like SEMRush, Ahrefs, or Serpstat include the rank tracking feature in their pricing plans, but you don’t have to overpay if you need nothing more than monitoring your rankings. In this case, use the tools listed below.
Cost: $7/mo for Personal Plan
Purpose: Keyword tracking platform
This tool allows you to analyze your rankings, make forecasts for ROI on your SEO efforts, and spot any changes in your positions on visual diagrams and graphs.
Cost: $49/mo for Small Business
Purpose: Keyword Rank Tracker
Use SERPs to monitor your local and worldwide rankings. You can also research keywords with insights like search volume, CPC, and more. SERPs has data for over 2 million keywords and can generate bulk reports for 250 keywords at a time.
Cost: Free
Purpose: Duplicate Content Detection Software
Non-original content that can be found on other websites will not make Google love your website. If you want to rank high in the search engines, make sure you use only original texts on your website with this free plagiarism checker.
Cost: Free and Premium Accounts ($29.95/mo)
Purpose: Grammar and spell checking, plagiarism detection platform
Grammarly is a clean, intuitive, and powerful tool for anyone who writes. It corrects grammar and style errors, evaluates readability and uniqueness of your texts. It’s your proofreader and plagiarism checker under one roof.
Google’s algorithm has a substantial impact on how websites look and function, making marketers play by its rules to get to the top of the search results page. However, it also supports SEO specialists with a bunch of free helpful tools:
Cost: Free
Purpose: SEO Toolbox
This is a free SEO plugin for a quick page-by-page analysis that exports meta tags, heading, detects markup, and more.
Cost: Free
Purpose: Google Chrome Extension
SEOQuake is a top free SEO Chrome extension with all the major SEO functionalities like keyword research, competitor analysis, and technical audit.
Cost: Free, Basic Package ($199/mo)
Purpose: Digital Marketing Platform
Analyze your website with vital metrics in place: total monthly visits, traffic types, geography, and more. It’s possible to build a custom dashboard that will work correctly for your business goals.
Cost: Free, Basic Package ($199/mo)
Purpose: Digital Marketing Platform
Sitemap helps search engines to “understand” the structure of your website and crawl it faster and more efficiently. With this tool, you can create a Sitemap in .txt and .html for your website without technical knowledge by simply entering your website URL.
